YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.

YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.YOUR BOUNCE RATE SHOULD BE LOW. SO SHOULD YOUR BILL.LESS INVOICE. MORE INTERNET.KILL BOUNCES. NOT YOUR BUDGET.

Deliverability · 4 min read · October 2, 2026 / BYTECHECK

Role-based email addresses: what they are and when to remove them

info@, sales@, support@ — how role accounts affect deliverability and engagement.

Definition

Role-based addresses belong to a function, not a person: info@, admin@, sales@, support@. They are often distribution lists.

Risks

They tend to have lower engagement and higher complaint rates, and some ESPs restrict sending to them.

Recommendation

Keep them for transactional mail or when someone explicitly opted in; exclude them from cold outreach. Bytecheck flags checks.role_based.

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